2015 Marketers Promise that data will transform advertising by increasing efficiency – is this finally coming to pass?? *Answers*

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Question That Will Be Answered in This Blogisode Compilation#1 

Jay Stilla vs Mister Bots

1. What is programmatic buying?
2. What is programmatic selling?
3. What is real-time bidding?
4. What is ‘Big Data’?
5. What is an algorithm?

Data: The Center Of Media’s Biggest Custody Battle
December 8th, 2014 - 6:00 amBy TopBots.BlogSpot.Com
John-donahue"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Jay Stilla,  at iMyriads + Mister Bots TopBots.BlogSpot.Com 
The promise that marketers have been making for the last 15 years – that data will transform advertising by increasing efficiency and yield while lowering cost – is finally coming to pass. Programmatic and data-driven buying have come to the forefront of the media business for everyone from small businesses to giant CPG manufacturers.
Since it takes data to power programmatic buying, the value of data keeps rising. And because data is more valuable than ever, everyone wants to be at the center of the data universe. Agencies, publishers, brands and tech companies are all fighting to amass as much of it as possible.
And In This Corner…
This battle royale for data ownership makes sense, in part because different players tend to see data in terms of a giant, zero-sum game of king of the hill. There seems to be a belief that the company who owns the data will win. But this couldn’t be further from the truth.


Home Is Where The Engagement Is: A Chat With Coldwell Banker
December 8th, 2014 - 12:20 am By Jay Stilla & Mister Bots
Sean Blanken shipWhen real estate franchise Coldwell Banker conducted a consumer satisfaction survey last year, the company was presented with a few home truths.
The most jarring finding was that 87% of respondents felt like there was room for improvement in the home-buying and selling process. Add to that the fact that 64% of those surveyed said that if they were selling a house, they’d be more likely to work with a real estate agent who let them share their own videos, photos and personal stories with potential buyers.
Sean Blankenship, SVP of marketing at Coldwell Banker, realized he and his team had some work to do.
“When more than 80% of consumers say that a part of the process is broken, you have to find a better way to do things,” Blankenship told AdExchanger. “Sellers simply didn’t feel like they were allowed to be involved in the process of marketing their own home.”
At the beginning of November, Coldwell Banker launched a digital platform that embraces the seller perspective. Sellers are invited to share content, including stories about their home and personal memories, through a mobile-friendly digital interface where they can connect more directly with buyers. It’s a storytelling play with a digital spin.
“Starting this year, we’ve really started to focus on what we can do to bring customer engagement into the digital sphere,” Blankenship said. “Right now, we have a mobile-first strategy. Pretty soon, we’ll have a mobile-only strategy.”
TopBots.BlogSpot spoke with Blankenship about what’s happening in Coldwell’s digital house.



Dark Social; Programmatic's The Word
December 8th, 2014 - 12:03 amBy Mister Bots
darksocialHere's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Deepest Darkest Social
Alexis Madrigal, who coined the term “dark social” in reference to untraceable web traffic on social sites, issued an update on the phenomenon in a piece for Fusion. According to data from Chartbeat, Madrigal says most of that traffic is percolating from Facebook’s mobile apps. “The takeaway is this: if you’re a media company, you are almost certainly underestimating your Facebook traffic,” Madrigal writes. “The only question is how much Facebook traffic you’re not counting. The bad news is that, if you didn’t know before, it should be even more clear now: Facebook owns web media distribution.” Gigaom has more.


Spotify Queues Up Local Targeting, Courtesy Of Triton Digital
December 5th, 2014 - 1:11 pm By Jay Stilla
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geo target audiences in the US. The music streaming service will debut its Spot Radio Platform for brands on Jan. 1.
The tool is backboned by Triton Digital, a marketing service to the media industry and a tech provider whose clients also include NPR, Pandora, CBS Radio and rdio. Triton’s tech, Webcast Metrics Local, offers market-level reporting and insights on the listening behaviors and engagement rates of Spotify’s more than 50 million monthly active users.
Triton Digital’s Webcast Metrics Local is MRC-accredited, and pulls data from census stats, omitting samples, surveys and panels by measuring listeners’ activity directly.
“Triton can measure on an exact level how many people are attached to a stream, whether that’s nationally or by market, and they can go deeper by ZIP code,” said Spotify’s Brian Benedik, VP of advertising and partnerships in North America. “Unlike the traditional radio measurement, which is panels and surveys, Triton has come to the market with an exact measurement, which is clearly valuable for the digital community.”
Benedik called the release “a natural evolution” of the company’s ad business in the US.
“Up until now, on the digital and on the radio side, we’ve only worked with brands to target national campaigns across the US,” he said. “Whether that’s through media or Spotify’s open API, we’ve been activating audience on a national level.”
“Now, we’re opening up a new demand source by moving in the geotargeted, local game,” he added. “It diversifies us quite a bit and makes us friendlier to the advertising community. And it points to Spotify maturing as a business.”

TopBots.BlogSpot Live Interview 

Q & A
December 7th, 2014 - 12:01 pm Written By Jay Stilla
DavidKarandishAnswers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider.
“We’ve made a lot of positive changes to the site,” said David Karandish, CEO of Answers.com, “have added support for Facebook, Google+ and Twitter for [gated] logins (Answers.com now has over 180 million registered users) and turned the Answers home page into a news feed on trending Q&As on subjects and categories consumers are interested in.”
Answers.com, whose parent Answers Corp. was acquired in August by funds associated with equity firm Apax Partners for an estimated $900 million, is investing in technology and sales talent to drive new revenue opportunities.
Answering The MarTech Call
Despite its tech investments, Karandish still sees Answers.com as more of a publisher and platform and less of a marketing tech provider.
However, when Answers.com acquired analytics company ForeSee for $200 million last December, it inherited 1,200 enterprise software customers, many of which are Retail Top 100 companies.
AT&T, for instance, uses ForeSee to run customer experience analysis on its U-verse and mobile sites and compares its scores against an aggregated index based on its competitors’ first-party data.
ForeSee wasn’t Answers.com’s first tech acquisition. It gained a content syndication platform via its 2012 acquisition of online merchant review site ResellerRatings. It then acquired Webcollage and Easy2 Technologies in the spring and summer of 2013, companies that provide a cloud-based platform for interactive product listings on retail sites.


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The Human Context Can Unlock The True Value Of Mobile
December 8th, 2014 - 12:06 amBy Mister Bots
heathermenerysellsider“The Sell Sider” is a column written for the sell side of the digital media community.
Today’s column is written by Heather Menery, vice president of emerging solutions at PubMatic. 
There are many debates today surrounding mobile and display: Are they now one and the same? Should we still have dedicated, separate budgets or simply merge mobile and display together?
Although it’s clear that we must manage all these channels in an integrated and efficient way, mobile still has unique qualities that set it apart from others. Users, for example, behave very differently on their mobile devices than they do on laptops. We can also take advantage of mobile’s unique attributes, especially in the programmatic space.
The key is in understanding that the value of mobile is ultimately captured in the human context: a person’s location, activities and intent.
Our mobile devices accompany us everywhere, from our first morning coffee run to the workplace, business lunches and happy hours, before ending up on our nightstands as we go to sleep. While traditional display ads are presented in the context of the activity on the device, such as the web page being read or game being played, mobile ads become more effective when they reflect the context of the person’s activity. The ability to use location to make inferences about what people are doing and what they might want based on that activity is far more valuable than the on-device context in which the ad itself is shown.

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These Tech Disruptions Will Reshape Advertising
December 8th, 2014 - 8:45 pm By Jay Stilla
bob-lord"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

While the term “disruption” has become a bit of a cliché, there’s no denying that technology is radically reshaping the ad industry. Investments in programmatic-powered ad campaigns are climbing, enabling agencies, brands, publishers and even broadcast players to realize significant value from automation.
And as programmatic technologies continue to evolve – fueled by increasingly massive amounts of data – the benefits will move far beyond just process efficiencies to impact every aspect of advertising, from media selection and creative execution to how TV advertisers serve data-enhanced campaigns.
With all of this in mind, I expect to see three developments in 2015.

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Blogger: Jay Stilla also a Song Writer Musician and Computer programmer/ App Developer
Blogs: Topbots.BlogSpot.Com , JayStilla.BlogSpot.Com , Reverbnation.Com/JayStilla
Albums: Jason Society Vol. 1, 8 Eight , S.T.I.L.L.A  2015 unReleased
Release Dates: May /22 /2014, Nov. 8 2014
Genre(s): Hip Hop , Rap , R&B , Pop, Trap, Edm, Electronic, Avant- Garde
Location: Inland Empire West Side San Bernardino Los Angeles-Southern Ca
Ceo of All Following Businesses and Services: Jason Jay Stilla Lee
Pertinent  Information: Software, Developer, Coder, Python, Java Script, CSS, HTML5, coding, Reverse Engineering, Debugger, Static Source Code, Text Edit, Generator, Ruby Rails, Zeus Ide Programing Android SDK Windows SDK I Phone APi as Well as Emulator Programs, Dev Tools and Software Analysis and Development Kits. iMyriads.BigCartel.Com will be sell Jay Stilla Source Code, Scripts and New Bots
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Link to download the MP3s to your album: 
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Copyright (C) 2014 
Period One Records, Inc.
464 W 4th St # 322 
San Bernardino, CA 
92401. USA

"Jay Stilla Productions LLC" ® is a registered trademark of "Period One Records Inc"- (“.1records”)

Section 1:
 (a) *You have no Permission or Public right to Produce  A "work based on Jay Stilla Unified Composition" meaning either Jason Society or any derivative work under copyright law: that is to say, a work containing its full content or a portion of it, either verbatim or with modifications and/or translated straightforwardly into another language.  (Hereinafter, translation is included without limitation in the term "modification".) *

(b) *You have no legal permission to copy, distribute and/or modify Jason Society Volume 1 for any fee or acceptable form of payment. The term " the album" is used in reflection to the unified works of Producer & Songwriter Jason " Jay Stilla" Lee under Sections 1-3 of Period One Records Inc - Jay Stilla Productions LLC 2014 international 6.0 multimedia Attribution/Distribution license*

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This Info Was Quoted From Jay Stilla and Mister Bots Blooger By Google Blogs. TopBots.BlogSpot.Com [Created By iMyriad CEO Jason Jay Stilla Lee" it is a Informative Social Media Marketing Bots News Blog & That List Free Downloads of Automated Bot Software Apps for Facebook, Twitter, Youtube, Google, Instagram & Social Media Websites Written By Jason "Jay Stilla" Lee Online. His Alias Mister Bots Is Software Creation Specialist whom Develops Marketing Bots and Software Scripts that are Given away at no cost weekly. He Also teaches SEO Secrets and Tools For Advertising"
 Blogger.Com -TopBots Website Blog Https://TopBots.BlogSpot.Com < Informative Software and internet Technology News Blog.. Web blogging on new 2015 Bots and 2014's Best Software Bots Automated and Scripted Combined. iMyriads.BigCartel.Com < is a Website Created by Jay Stilla
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This Info Was Quoted From Jay Stilla and Mister Bots Blooger By Google Blogs. TopBots.BlogSpot.Com [Created By iMyriad CEO Jason Jay Stilla Lee" it is a Informative Social Media Marketing Bots News Blog & That List Free Downloads of Automated Bot Software Apps for Facebook, Twitter, Youtube, Google, Instagram & Social Media Websites Written By Jason "Jay Stilla" Lee Online. His Alias Mister Bots Is Software Creation Specialist whom Develops Marketing Bots and Software Scripts that are Given away at no cost weekly. He Also teaches SEO Secrets and Tools For Advertising"
 Blogger.Com -TopBots Website Blog Https://TopBots.BlogSpot.Com < Informative Software and internet Technology News Blog.. Web blogging on new 2015 Bots and 2014's Best Software Bots Automated and Scripted Combined. iMyriads.BigCartel.Com < is a Website Created by Jay Stilla
Period One Multimedia Enterprises include:
Jay Stilla Productions LLC - Limited Liability Corporation LLC
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