TopBots.BlogSpot.Com scoured more than 300 marketing Agency to see which are actually must-reads. We narrowed them down to just 48 (not counting Direct Insider Advertising, of course!) But We Still Listed Them Below Or [Global Advertisement Agency/Companies]: Big List of 2014
World PropaGanda: The Who's Who Agency
Behind Visual Advertisements Across The Globe! we see their Promotions on
T.V,Magazine,Newspaper,Internet,Billboards But Never Get to see them as if they hide in the shadows.
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ADVERTISING More: Features Advertising Blogs
Meet The 22 Most Influential Advertising Bloggers
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DEC. 8, 2014, 8:25 AM TopBots.BlogSpot.Com
Goodreads’ 30 million members save books to their “want to read” shelves, write reviews and share recommendations with friends.
Started as a place to help readers find books through real-life friends, it’s since become a social destination for people connecting with online and offline friends, attracting 45 million unique visitors a month.
The trove of data from these readers attracted the likes of Amazon, which acquired the company in April 2013 for a reported $150 million.
“We’re in this unique position of having deep targeted data on 30 million book lovers,” said David Creechan, VP of ad sales. “This genre and intent-based data allows us to create custom targeted display and email campaigns.”
Besides display and email, Goodreads’ social component – a book rated five stars by a friend will be noticed by all those in her circle – enables brands to “build an earned media component” into campaigns, Creechan said.
Goodreads operates as an independent subsidiary of Amazon, important for the book publishers that run campaigns on the site – and who are often at odds with Amazon. “We have great relationships with book publishers,” Creechan said.
But despite its independence, Goodreads is leveraging Amazon Media Group to explore opportunities to work with advertisers outside the publishing industry
Ford Audiobook Club
Earlier this year, Goodreads created the “Ford Audiobook Club,” a collaboration with the Amazon Media Group, Amazon-owned Audible.com and Ford, which wanted to reach women between 25 and 45 who listened to audiobooks.
Goodreads looked at its trending data to identify books on the cusp of being big that would resonate with Ford’s target audience. Their first selection was “#GIRLBOSS,” by fashion entrepreneur Sophie Amoruso. The author would join readers for a discussion of the book at the end of the month.
Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs
December 8th, 2014 - 4:50 pmBy TopBots.BlogSpot.Com
sumallFacebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook.
Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it easier for click farms, or people paid to like pages, to flourish. Unfortunately, click farms reduce the number of potential customers or fans a business can reach with each message.
“And that, in turn, is driving up the cost relative to the effectiveness of using Facebook as a tool for small businesses to publicize and advertise themselves,” said SumAll head of business development Scott Pollack. “This is basically spoiling the pool.”
SumAll embarked on this research when it noticed that cost per action and cost per acquisition on Facebook had steadily increased, Pollack said.
Using data pooled from The Loop Loft’s pages, SumAll found that cost-per-action (which includes likes, comments and conversations) increased 417%, from $0.05 to $0.24. The cost of acquiring a new site user rose 492%, from $0.20 to $1.16. The Loop Loft saw CPMs rise 70.4%.
While The Loop Loft saw a direct correlation between Facebook activity and new users going back to 2012, the correlation began to drop off in 2013, when The Loop Loft noticed it was acquiring more likes, but not more revenue. “We started digging into the data in around September and released the analysis towards the end of October,” said Pollack, “hence the last three months being excluded. Then we just ran a year-over-year comparison versus the same period last year.”
MAGNA Report: CPGs Kick Digital Ad Spend Into High Gear
December 8th, 2014 - 9:27 amBy TopBots.BlogSpot.Com
DPGA new report from Interpublic Group's MAGNA Global media research and buying arm reinforces earlier predictions that consumer packaged goods (CPG) brands would invest as much as $7 billion in digital advertising by 2018.
According to MAGNA’s 2015 Global Advertising Revenue Forecast, released Monday, verticals like CPG and pharmaceuticals, which once invested more heavily in traditional channels such as TV and shopper marketing, are increasing digital's share of their overall media mixes.
“Large mainstream brands,” as the MAGNA report described it, historically lagged in digital ad investments, but have begun to move past the exploration stage “due to the availability of new solutions allowing marketers and agencies to manage and monitor digital spending” in a more precise and transparent manner.
These tools include attribution and reporting, brand safety and advanced audience targeting tools, according to Vincent Letang, director of global forecasting for MAGNA Global.
Brands’ use of data to improve campaigns has catalyzed digital as a complement to, rather than replacement for, larger branding campaigns. Thus, more brands are buying on impressions (CPM) vs. clicks (CPC) or more performance-based pricing, contributing to the $21 billion allocated toward data-automated transactions this year.
Read the rest of this entry Tomorrow When the full Article is Finished TopBots.BlogSpot.Com
ad blog power list 2012
There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.
TopBots.BlogSpot.Com scoured more than 300 marketing Agency to see which are actually must-reads. We narrowed them down to just 48 (not counting Direct Insider Advertising, of course!) But We Still Listed Them Below Or [Global Advertisement Agency/Companies]: Big List of 2014
[Global Advertisement Agency/Companies]:
- http://www.grey.com/mena/
- http://tbwa.com.cn/
- http://amvbbdo.com/
- http://www.sanccob.co.za/
- http://theinspirationroom.com/daily/tag/mccann-worldgroup-india/
- http://www.bb-ad.com/
- http://www.mccann.co.il/
- http://www.ogilvy.com/
- http://www.ddb.com.au/
- http://www.duvalguillaume.com/news/
- http://www.makanis.com/
- http://www.34.co.za/
- http://www.bittersuite.co.za/
- http://www.ogilvy.com/
- http://www.rbh.co.uk/
- http://www.jwt.com/jwtjakarta
- https://www.facebook.com/borghierhlowe
- http://www.lowesingapore.com/
- http://www.jwt.com/jwtbuenosaires
- http://www.leoburnett.co.uk/
- http://www.alch1m1a.com/
- http://www.draftfcb.com/home.aspx
- http://lg2.com/
- http://www.sanchobbdo.com.co/#%21/thework
- http://wearegolden.co.uk/
- http://www.bbdo.com/
- http://www.foxp2.com/
- http://taxi.ca/
- http://www.eurorscg.com/flash/index.html#/Home?id=0
- http://www.vault49.com/
- http://www.adamandeveddb.com/
- http://www.mcmillanagency.com/
- http://eltaiertribuddb.com/
- http://www.wacom.com/global-sites?
- http://www.grey.com/newyork/index.html?section=HOME&sid=GREY
- http://www.gitam.co.il/
- http://www.bartleboglehegarty.com/#%21/global
- http://www.firehouseagency.com/
- http://www.saatchi.com/
- http://www.facebook.com/quecomunicacao
- http://www.eltaiertribuddb.com/
- http://www.zmais.com.br/
- http://www.maclaren.com/
- http://www.publicis.de/standorte/frankfurt/
- http://www.mcsaatchi.com/
- http://www.moma.com/
- http://dm9jaymesyfu.com/
- http://www.grey.com/
[Creative Production Studios]:
http://www.taylorjames.com/
[Photographer]:
http://www.andyglassphoto.com/
photographer Patricio Pescetto.
http://www.jeanyveslemoigne.com/
[Designers & Creatives]:
http://www.behance.net/crisram
http://www.behance.net/giulianoantoniolore
http://www.behance.net/gallinellimatteo
[CGI animaters Artists that work for Ad Companies]
http://www.amicollective.com/
http://carioca.ro/
http://montyaji.cgsociety.org/gallery/
http://www.notimeforlunch.tumblr.com/
[Illustrators that work for Ad Companies]
http://www.helenmusselwhite.co.uk/
http://www.taylorjames.com/project/british-legion-poppy-appeal/?thumb=7559
http://nomabar.com/
http://creativity-online.com/credits/gabi-kikozashvili/47612/1
illustrator Ricardo Salamanca
[Graphic Artist]
http://www.mcescher.com/
[Creative Directors]
Christian Quintana,
http://www.christian.se/
[Art Directors]:
Edison Saravia
[Blog Writer]:
Jason "Jay Stilla" Lee
Location: Inland Empire/San Bernardino/Los Angeles-Southern Ca
Ceo of All Following Businesses is: Jason Jay Stilla Lee
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Developer/Ceo Jay Stilla
Label: Period One Records Inc"- (“.1records”)
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